Enhancing the performance of your Instagram

Enhancing the performance of your Instagram channel to drive direct sales will lead to enormous reward.

This article will discuss the best ways to utilize Instagram with your direct-sales marketing enterprise. The intention of this article is to convert the account you have on Instagram account into an income opportunity.

In ignoring the basic principles of marketing by using Instagram, you allow the competition to succeed.

Marketing using Instagram grows your website traffic and number of visits per month. Yes, Instagram is just that effective! (source: affiliatemarketing.com)

Below I share top tips for all affiliate marketers. If you buy Instagram views are trying to sell your direct sales items using Instagram you must keep going through the article.

#1: Tell People What to Do

There is nothing that will make your business grow quicker than telling your audience what you want them do. This is a Call to Action. It’s successful, it’s tried and tested and it is factual. In the fast paced online world of social media it is essential to show your audience how you can help them. You then inform your audience where they can go for that help. Actually, your audience will appreciate using the “straight to the point” method.

Based on our personal experience, Instagram is a unique social media platform in this respect. A typical person on Instagram will to look at a picture, check the description, and follow instructions. It’s as simple as that. In order to make money on Instagram you have to include an immediate call to action “Click the link in profile if you want to learn more!”

From experience, when the call-to-action is followed by the fantastic offer, you’ll get more leads.

Sounds amazing right? Then what do you know? It works.

There are numerous ways to attract your audience. It all starts with getting the right content and calls to action in front of them. This leads to tip number 2.

#2. Identify Your Audience’s Preference

Images that appeal to customer’s preference is the most crucial step to monetizing business on Instagram.

Finding, focusing and remaining relevant to your target audience is the key element. And whether you make the most profit through this platform.

The art of determining your audience’s preferences is a big aspect. I’ve witnessed what happens when business owners put out an inappropriate message to the desired viewers. It’s not pretty!

Luckily, you are reading this with some comprehension of the preferences of your audience. Therefore, this is a simple task. Look back over your Instagram feed and go through the most popular posts. What has received comments, shares and likes? Your audience will have the same preferences and tastes as you do. Start each Instagram post with a question “Would this image pique my interest?” “Would I buy this?” If yes, then you have found a fantastic piece of content.

Consider going to your competitor’s pages too. Check out their popular posts and pictures. When you discover images that your niche audience is interacting with, make similar ones for your page.

Once you’ve established the preferences of your audience It’s time to proceed to tip number 3.

#3 Identify the Profit Locations

The options for monetization on Instagram are limited if you represent a direct sales company. Most direct sales companies don’t allow affiliates to sell advertising space. Check the fine print of your affiliate program. It is likely that paid advertisements are not allowed.

So , what do you have to do?

Do you remember tip #1? The call to action? Your affiliate’s circumstances require you implement a strong call to action that leads to an income site.

But, wait. Don’t post your affiliate link in this place Create a unique freebie instead. Your aim is to draw your audience to information. You can post this freebie link on Instagram or any other social media platform. This link will be used to collect email leads from those who would like to know more.

What exactly is content? Content is the information your target audience wants. If you’re a representative of the cosmetics industry then maybe a freebie about contouring techniques is a good option. If you’re in the health and wellness industry such as low fat recipes will work.

The purpose of these locations for profit is to take your Instagram followers and convert them into leads. Give a call to action to “Click the Link in the Profile” in the description. This is where you earn profit. After that, you shift from the profit spot to an sales funnel. Read on for the fourth tip.

#4: Educate, Give Variety and Repeat

Once you’ve directed your audience to the location of profit, you must have an action plan. Take the leads who wanted the freebie you offered and turn them into a sales opportunity.

We suggest an approach that makes use of three different characteristics.

Start in education.

A lead who wants your freebie is an “freebie-seeker’. Until you continue to inform them about your valuable products they will never buy.

Give them information they need and begin to build trust.

Give your leads variety.

One of the most fundamental steps to convert a lead into the sale is having an elaborate follow-up process in place. Develop a plan for marketing that includes email marketing, discounts, and “how to” graphics. Consider infographics that can teach the user a new method to use your product. Variety also means including invitations to webinars or other live events that are hosted by you. This is essential to moving them through to the sale. What works for some people will not be the same for others. You must have enough variety to make sales from many different personalities.

Repetition.

Humans must hear the same message an average of 12 times before it takes effect. You might feel tired of repetition of your message about your products over and over. Understandable. But , remember that your customers did not listen to you at first. They may not have heard from you again the second, forth or third time!

Don’t fall into the trap of thinking that the one “before and after” image on Instagram will bring you a sale. The aim of Instagram marketing is to lure the customer to a sales-oriented environment. It is in this space that you speak to them repeatedly and over. If your audience heard the sales pitch the first time, you would have made many sales.

If this isn’t the scenario, then the chances are that they’ve not heard your message. Remove them from the social media platform by putting out a call to action. Direct them to a ‘profit place’. Implement an effective marketing campaign with variable frequency and then talk to them repeatedly time and again.

#5 Analysis & Optimization

Then, optimization and analysis should form a major component of your Instagram strategy. There are two kinds of analysis techniques you need to understand. Quantitative (measurement) and Qualitative (non-measurement).

Quantitative

This is where you can measure the engagement with each image / post. Create a spreadsheet (or utilize an analysis tool) where you can estimate the number of interactions for each post.

The goal of your measurement is likely consist of the quantity of times people click on your profile link.

You will want to measure the percentage of clicks that were converted into leads (they sent you an email). Quantitative measurement shows you revenue potential. If each lead follows your marketing campaign (tip #4) you’ve got a solid starting point.

Your aim is to design successful Instagram campaigns that are effective. Therefore, the more information you can include in this analysis, the more successful you’ll be.

* Day/time of day displayed

* Content type – link, photo, video etc.

* Ratio for link clicks for lead acquisitions.

Make use of this method to construct an understanding of what efforts yield results, and which ones are a waste of time.

Qualitative

Qualitative analysis will look at the aspects of your marketing which are not based on numbers. Your qualitative analysis will examine the design and aesthetics of your business. Here are some questions to begin with.

Do I provide enough information? Does my content reflect my efforts (giving people enough call’s to action)?

* Does my freebie link work on Instagram? Instagram platform?

* Given everything I know about marketing, can I look like an “spammer”?

* Am I offering true worth to my intended audience?

The qualitative measurement should be among the most important factors. Are you paying focus on the service your business provides or are you just trying to make money? Believe us. People know the difference between a salesperson and someone who has value.

The only way to be successful in sales is to be the leader in value first by conducting qualitative analysis. More value that you offer away the more success you will experience.

The process can be a lengthy one.

It’s not a risk to aggressively promote your direct sales product on social media. Trust us. Make the effort to present yourself as a leader in value and you’ll be able to earn more profits in the long term.

Conclusion

You’ve read about 5 ways to help you monetize your direct-sales company using Instagram.

1. Let people know what to do

2. Identify your audience’s preferences

3. Locate the profit area

4. Educate, variety, and repetition

5. Analysis and optimization

Follow these steps and you will outshine your competitors in the industry. Direct sales are profitable on social media. But you must prove that you’re helping your audience first.