Email marketing is all about getting the email receiver to at least view the product that is being marketed by the email. You may realize with time that there are not many people who will actually even see your email, let alone follow the link that you gave in the body of the email. The reason behind this is simple; people delete the email without even reading the email. This basically means that it is not the body of the email and the text it contains which is the problem of people not reading your emails but it is rather the email subject headline which does not tempt the email receiver into reading the email. There are email marketing tips available which can really help in this regard so that at least your email is read by the email receiver.
The most important email marketing tip regarding the email subject headline is that you must not start with something that is not true. Starting the email with something like ‘You have received payments’ and then when the reader reads the email, he finds that the mail was concerning the different payment methods will seriously leave a bad taste in the mouth of the reader Email1and1. The reader may get so unimpressed that he may start to completely overlook your emails and may even start deleting the mail the second he receives it.
Thus, the title needs to be something related with the topic but should also be not too attractive which makes it bordering lies. You must understand that the subject heading is what gets displayed first up by email browsers and thus, your email’s subject headline should be able to reflect the theme of the email as well as be something which can add an incentive for the reader to open the mail.
So, another email marketing tip would be to start with ‘save money’ and similar phrases. People always lookout for such headlines and would at least read the email just so that they don’t miss out on any money saving technique. The email body though should contain something about money saving as well. You can also start with a question. Questions simply increase anxiousness in the reader and if you can start your subject with a question, then people will at least open the mail just to get an answer to the question.
You should also use your personal name when sending the mail or your company’s name rather than your company name’s abbreviation. People like to think that they are getting mails from real people and using your own name will help in making them trust you. You should also be conversational in your text of the email and must always write a subject title that is in accordance with the email’s body. You should also never overpromise in your email’s subject title to build trust with the reader.if you have list of 10,000 email addresses on your list, when you send the email, the odds are that only 40% – 50% of them will even be delivered. Deliverability for the purposes of this discussion will be defined as the number of people that actually receive your email in their in box. The factors that affect deliverability have to do with a lot of factors. Your email service provider’s reputation. Reputation is one factor taken into account when your Internet Service Provider decides whether it will deliver your email, or to filter it out as spam. Email service providers and Internet Service Providers, both have reputations to uphold. If they get a bad reputation, then their email won’t go out and people won’t choose them to buy Internet from. How do you improve deliverability? Don’t send out email filled with spammy keywords like Free, Millions, Make Money and Viagra. Don’t get your website blacklisted by Google. If it gets blacklisted, your email address will get email blacklisted as well. If you want your mail to go through, don’t advertise a blacklisted product. Use a good high quality email service provider that uses only a double opt in subscription service.
Sometimes I wonder if I am a bit too sensitive about email etiquette. Does the state of our email correspondence really matter? Consider how many business letters you receive, compared with the number of emails that overflow your inbox. Business emails are so ubiquitous now that they are generally considered to be almost the same as business letters. If your emails to clients, prospects and associates are not as polished as your other business correspondence, perhaps you need to consider the effect that this might have on your brand image.
Now that emails are emerging as the most common form of business communication, we can’t underestimate their importance. In fact, it’s best to have a specific company policy in place with regard to email correspondence, no matter how large or small your company is or how many emails go in and out of your business inbox every day.
Here are a few of my favourite DOs and DON’Ts that you will want to keep in mind as you are developing your policy…or at least each time you click on the SEND button.