Internet Explorer 7 = RSS Consumption Explosion

If up until now you haven’t taken any interest in RSS very soon you won’t have a choice. The imminent arrival of Internet Explorer 7 could well change the way information is found, distributed and read.

IE7 will make it easier than ever before to promote your news feed to visitors, and subscribing will be as simple as adding a new bookmark. IE7 will push RSS from the domain of just the web savvy and into the mainstream. Hold tight because there is about to be an RSS explosion and your business better be ready for it.

Few people will buy your product or service the first time they visit your site Sherry Dyson. If you have an RSS feed then you have the opportunity to build trust and confidence over time (see my earlier posts on RSS and blogging for more info on how you can use RSS to market your business).

The use of RSS is set to explode in usage and become as important a content delivery vehicle as email. The hurdles of having to understand how RSS works and knowing what a news aggregator is are due to be vaulted in one giant leap.

IE7 is now in its third stage of beta testing with the official version to go live before the end of the year. As well as closing various security holes and a new lick of paint, the new web browser will feature an RSS button bolted into its toolbar. Megan Kidd, Microsoft Windows Product Manager, hailed, “We believe that RSS is key to how people will be using the Internet in the future.”

The new IE7’s RSS button will light up to visually show if a site provides a news feed. It is then simply a case of clicking on the button and subscribing. This could replace bookmarks as the way people log sites of interest.

With full RSS support in the new Outlook and Windows Vista, your feeds will soon be delivered straight to your desktop. Why waste time checking through all your bookmarks when you can receive updates automatically?

This review examines what impact web 2.0 type user generated content will have on business, providing links to some articles and a BBC Radio 4 podcast that discuss this issue.

The first article in this review of BBC articles on User Generated Content is this article by Professor Michael Geist of the University of Ottawa. An important recommendation Professor Geist makes on actions Government can take relating to improving access to public research is this – “the introduction of open access requirements for publicly-funded research”. Other content of the article is -“Internet law professor Michael Geist describes how governments can help their citizens make the most of the web. Time Magazine’s choice late last month of “You” (by which it meant all the users generating content on the web) as the person of the year was mocked by critics as a poor choice that by-passed several notable political leaders. Yet the choice may ultimately be viewed as the tipping point when the remarkable outbreak of internet participation that encompasses millions of bloggers, music remixers, amateur video creators, citizen journalists, wikipedians, and Flickr photographers broke into the mainstream.” Professor Geist explains “the role of government will be to support the enormous economic and cultural potential of user-generated content, while avoiding steps that might impede its growth.”

A funny thing happened on the way to getting the Two Minute Tickers domain name registered. We were almost beaten to our own domain name. As most of us know, even if we don’t actually understand it, DNS is an acronym that stands for Domain Name System. We here at two minutes also came to realize that it stands for “Domain Name Stealing” or “Domain Name Selling”. Here is how our particular situation unfolded.

We made the decision to start posting news content before deciding on a final name for the brand. We published as a blog with the two minute moniker and did NOT purchase our domain name at that time. We were too busy working out a reliable way to update multiple news feeds daily among other things to really worry to much about what the final name for the site would be.

That was a big mistake. You see, we grew to like our domain name. When it came time to sit down and come up with a relevant and purposeful name for our news website everyone agreed that the name we had was in fact the best choice after all. Anybody who has had to sit down in front of a computer monitor for hours on end trying to search out an available domain name will tell you; if you have a name already chosen go for that one first.
What nobody tells you is that your name is already gone. Taken.

It seems there has been a rise in the number of domain name reseller websites on the net as of late. Here is how a few of them operate.

They sit at their computers for hours on end going through blog lists, blog directories, and blogging communities such as Blogspot and WordPress to name just two. The go over thousands of blogs looking at the name of the blog. For example, the reseller puts up a phony blog and invites other bloggers to join his blog. He looks at your blog name. Maybe the name of your blog is ‘’. He goes after the ‘nameyourprice portion of your blogspot domain name. He does a search for it and if the domain is available he buys it in bulk with other domains he has “found” for next to nothing. You don’t even know this has happened. All you know is that your blog has become very popular and you have decided to have your domain name registered so you can turn your successful blog into a successful website.

But wait. The name that was available when you published your blog is now gone. What is worse when you type the web address into the search bar you are taken to a page that informs you that the domain has been ‘parked’ but for a price you can have it. Someone has found your blog and looked at your blogs domain name and then purposefully searched it out and well…..taken it from you. I don’t know how to say it any other way. Yes I fully agree the domain name should have been registered right away to protect ownership over it. But that still does not remove the ‘greasy’ feel to the whole practice.