13 Insane (But True) Things About Email Marketing

As an Internet Marketer involved in the [how to make money online] niche market you want to have an effective email marketing campaign and know whether or not the email generates immediate sales or moves people closer to a purchase decision. In short, your email should invite a call to action and decision-making process for your prospects. Actions in emails usually involve clicking on links, which may include text links, images, buttons, and other graphics.

Email links come in two varieties, external web links and internal Email1and1 navigation links. External links open up a browser window so the person who clicks on the link is directed to a webpage. Internal links navigate to another area of a website.

You can create links to files stored on a server and links can open up the email program installed on your subscriber’s computer. A mobile device can interpret a phone number or an address as a link. Phone numbers in the text of your email dial the phone number when touched and addresses can automatically link to an online map or a map application. There is no need to program these types of links. Mobile devices can detect them automatically. Internal links, also known as anchor links, point to content within the email.

The use internal links to help the person reading your emails to skip to content below the screen from the top of the email and to skip back to the top of the email from the bottom. You can also use groups of internal links like a Table of Contents to list the articles or sections of your email and allow someone to quickly jump to that section of your email without scrolling. When creating text links, never use the phrase Click Here as the link. Instead use an action word or a phrase as the link ie, a link to add an item to an online shopping cart should say Buy this item, not “To buy this item click here”.

The more descriptive you make your text links, the better chance you have of inviting a click. For example, a link that reads More information isn’t as descriptive as a link that reads Download the 50 page catalog. When creating image links, the best practice is to include some text in the image inviting the click and explaining what the image link points to. Some images are intuitive as links so text isn’t necessary. Examples include pictures of products that link to more information about the product, company logos pointing to the homepage of a website, audio icons such as a Play button that looks like a speaker, or screenshots of videos pointing to a streaming video file.

Email marketing is all about building relationships with those on your list first. If this is not your Agenda when it comes time for you to make an offer to buy, the response is likely to be very poor. Or worst you could have people un-subscribe from your list. The purpose of email marketing is provide your readers with valuable content about a particular subject matter. Here is how you can add value to your emails, provide information about products and services, tips and advice, instructions and directions or facts and research.When using entertaining, include humor and engaging stories, again about your product or service.

When it comes to sending your list offers there a few things you need to be aware of. Offers are incentives help your prospects overcome purchase hesitation and avoidance. You need to know your clients. Some people will love to hear about discounts because they like to save money, and on the other hand some people can associate discounts as cheap and nasty. This is where you need to monitor your email tracking data, and once you have established what your prospects value, you can then divide them into groups. This will allow you to marketing different types of products and services based on your established groups.