News Release Submissions As A Marketing Weapon

The invention of news release submissions was originally intended to be a communication tool between businesses and the media. It was a way of announcing important news and product introductions to the news outlets that would distribute it in their medium. The Internet has changed all of that. Today’s news release submissions are typically a marketing tool that can allow communication directly from the business to the customer.

The knowledge that most Internet users regularly visit news sites has caused marketers to see news releases as more than just a method to announce news. It is now a way to get the attention of Internet users who might likely become customers.

To get the most attention from a news release submission you will need to follow some important tips. You will want to maximize the visibility of the document. The first tip may seem a little obvious, but make sure you’ve actually got something to write about The content of a news release submission must be newsworthy. Just like the old days of press releases, you must have something worth writing about. Boring won’t hold the attention of most online readers.

Take advantage of multiple angles for the story. Think about the story in a variety of different ways and submit the news document to several different news wires. Remember to rewrite the article so that it covers an entirely different angle on the same story.

Give your audience a reason to click through from the document to your site. A good method for doing this is to include a free report in the press release if the reader clicks through. Anything that you can offer to encourage a click through will generally work. People love freebies.

Get a list together of media contacts. Email them the document along with a good summary of what the news release submissions contain. Offer some of the writers exclusives with you if they will carry your press release. That will go a long way toward encouraging a good response to your release.

Write a blog version of your press release. Submit this blog release to the social media sites and get attention that way. Make sure you are writing in a way that is specific to the cultural group you are posting to. Check out the sites first and be sure you can capture the flavor of the writing.

There are many ways to get the word out about your business. A well-written and timely press release is just one powerful way that marketers are discovering for online businesses. Get in on the action and write up your press release now.

Leading search engines treat the news article different and it may have something to do with frequency of posts at a site. However my tests clearly show that news articles have an edge over non-news article posts done frequently. Still this is an extremely valuable secret. This little secret has helped me generate thousands of targeted hits and has given me some interesting earnings from my AdSense ads. It is amazing how big an impact stuff that you discover almost by accident can have on your life.

There are several high traffic advantages that news article posts come with. To start with, everybody knows that news and current affairs usually has a major impact on searches in terms of the keywords being used. Breaking news often leaves many unanswered questions that will tend to send droves to their favorite search engines in search of more information. New popular keyword phrases emerge that do not have any competition yet and therefore it is fairly easy for a small unknown site to gain high rankings with search engines for those particular keyword phrases.

And the really huge advantage here is that it is fairly easy to predict popular keywords in advance when you opt to go for news article posts. When you consider the fact that some news items and subjects remain at the center of the public’s attention for a long time, you will quickly realize the real power of a single news article post in increasing traffic for a site and keep it high for a long time.