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Are you looking for a way to get noticed? Do you want to create a buzz that will get people talking about the products or services your business offers? There’s no better way to do it than with video. Video has proven to be one of the most effective tools that marketers have available to them today. E-commerce sellers found that making use of this type of content increased their sales by 144%.
Several factors come into play. Top of the list is defining the role of the videographer and that of the client. Ensuring that each understands their role makes for a successful partnership.
What is a videographer and what do they do?
A videographer is a professional camera operator that focuses on recording footage and making small-scale productions including corporate video production, short Transfer 16mm Film to Digital Toronto, documentaries, commercials, sports events, conferences, forums, training videos, testimonials, legal depositions etc.
The advances in technology and the expansion of the internet have presented opportunities for growth in the industry. Camera operators today rely on a variety of electronic media including hard disks, digital cameras, and computers to make their productions.
They are responsible for the entire video production. They are also accountable for the repair and maintenance of their equipment. They provide the production lighting and additional sound. At times, they are also responsible for coming into the edit suite and color grading the video giving it a specific look.
Working with a corporate videographer
A corporate videographer specializes in filming video content for companies. Their responsibilities are to capture quality footage for a variety of purposes. This includes brand and promotional videos as well as training videos. They are also responsible for recording events that a company sponsors or takes part in, meetings and facilitating video conferencing.
Working with a freelancer
A freelancer is one that is hired by organizations and individuals when they require video production services. They may be an individual or a professional video production company.
They have more freedom over the type of productions they work on. They often work with a wide variety of clients. As such, they have experience working on a wide variety of projects. This gives them an edge over those hired to work in the corporate world.
They are responsible for filming and sometimes editing footage for projects such as television shows, promotional videos, documentaries, weddings as well as training footage. They often have to present bids to organizations and individuals to show that they are fit for the project.
Consulting with the client before they begin any project is a must. This helps them to understand the specifics of the project including payment, dates, location and the results that the client is looking for. They usually have their own equipment which they are responsible for. Obtaining any additional equipment required for the project is also their responsibility.